BRAND & BUSINESS STRATEGY
Before spending thousands of dollars on formulas, packaging or inventory, you need a strategy. AZAN helps entrepreneurs evaluate the commercial opportunity behind their idea and develop a roadmap for bringing it to market.
Services may include:
Brand concept development
Market positioning
Competitive analysis
Target consumer identification
Product assortment strategy
Pricing strategy
Go-to-market planning
Retail readiness assessment
Launch strategy
Growth strategy
The goal isn't simply to create a product. It's to create a product someone will buy.
This Is Us In Numbers
$355M
Clients’ Income during the Last Quarter
10+
Business Partners in Over 30 Countries
27
Years of Experience
5
Industry Awards
MEET NIKKI JOHNSON
Your Brand Doesn't Need Another Generic Consultant. It Needs Someone Who Understands What Happens Behind the Shelf. A Chicago resident, wife, and mom, with over two decades of powerhouse experience in international and domestic sales, brand management, and strategic growth, she has built a standout career across the CPG and raw materials industries.
Nikki has partnered with some of the world’s most iconic brands—including L’Oréal, COOLA, Cargo Cosmetics, Dermablend, Jamaican Mango & Lime, Adidas, AFL, and NFL—delivering innovative strategies and measurable results at every turn. Her expertise spans supplier negotiations, forecasting, procurement, logistics, and contract manufacturing—making her a true end-to-end strategist.
Known for her relationship-first approach, Nikki thrives on building meaningful, results-driven partnerships and approaches every new client opportunity with genuine excitement and strategic focus. She’s driven by a passion for ROI-focused creativity and long-term brand impact, grounded in smart sales strategy and sustainable growth.
Salesperson of the Year – Mays Chemical (2023) | Sell-Out Queen – L'Oréal (2015) | Employee of the Year – Cargo Cosmetics (2008)
COOLA Sunscreen
secured national retail distribution with 10 major retailers—including Albertsons, Publix, HEB, and Rite Aid—within just four months
Universal Beauty Products
drove $25M in legacy brand sales, led brand innovation, and won support from giants like Walmart and Walgreens
Cashco Distributors
spearheaded multicultural and trial-size haircare growth, generating $10.3M in sales while reshaping category strategies for Kroger and beyond
L'Oreal
her leadership fueled $26.1M in skincare sales, earning her titles like "Sell-Out Queen" and "Knockout Champion."